What is a video tutorial?
Tutorial videos – also called How-to or Instructional Videos - revolve around a specific process, or how to accomplish something, presented in a step-by-step format. Show what the product looks like and how it actually works, so target audiences can get excited and take the next step into the sales pipeline.
When and how use them?
Using animated tutorial videos is a unique way to improve and enhance the user experience, productivity, collaboration, and communication.
Incorporate these types of videos for customer and employee onboarding, support, training, communications, and more.
Facts about tutorials
- 83% of people prefer watching videos to accessing instructional content.
- Two out of three employees complete tasks better when instructions are
provided visually and absorb information 7% faster.
- More than 70% of YouTube viewers turn to the platform for help solving problems.