Shorten the sales cycle
Commercial explainer videos are one of the greatest weapons in a brand’s sales arsenal. They’re meant to highlight what the company does and the unique ways in which it solves the customer’s problems.
When and how should use them?
Generate awareness about and excitement for a product or service. Use it on TV spots, ads, email marketing, blogs, YouTube, Facebook, streaming platforms, and other digital channels. We recommend creating multiple, targeted versions of the same video to best identify those which generate more conversions.
The power of animation
Users are bombarded with content from every direction. Capturing the attention of your audience in under 90 seconds is essential. That’s where animated commercial video comes in. 81% of people said they were convinced to buy a product or service after watching a marketing video.
Here are some video marketing ideas and examples that will inspire you. We can take any complex concept and condense it into a brief, animated sales video.