Teach something new
Use educational videos to inform audiences about your product, services, or process. Share information on specific topics or issues that customers might struggle with. Make the learning experience more exciting and interesting by using an animated educational video.
Why use educational videos?
The Internet was originally created as a channel for sharing and exchanging knowledge. Most users get online to learn something new. Educational content also widens the sales funnel and better positions your brand in search rankings for hot topics.
When and how use them?
Educational videos should be used at the top of the funnel, generating awareness and building trust. They are not meant to sell. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.