why use them?
According to research from Nielsen, 92% of people will trust a recommendation from a peer, and 70% trust recommendations, even if they’re from somebody they don’t know. When someone likes what you did for them, they’ll tell somebody else, who tells somebody else, who tells somebody else.
Testimonials help establish trust between brands and customers. By showcasing how a product or service benefited someone else from that person’s point of view, your business gains credibility, which ultimately leads to trust.
What makes a
- Authentic, personal stories
- Clear problem with a clear solution
- Natural, honest responses
- User-centric, not overly promotional
- Confident customers